NEW RELEASES FOR ECO

New York, July 12, 2011

Eco (Earth Conscious Optics) by Modo is pleased to add 11 new optical styles with an emphasis on sustainability, uniqueness and personality. This season's strong and recognizable styles are predominantly dedicated to women.

The optical collection consists of 7 women's and 4 men's frames. The outcome is a balanced combination of classic shapes with distinctive temple detailing and retro-inspired shapes in form of cate-eye or thick plastics. The women's styles show individual expressiveness with unexpected details such as abstract metal cut outs on style 1096, remarkable two-colored tones on front and temple in style 1097 and beautifully shaped front & temples as seen on 1098 - shapes that are unusual, yet easy to wear. Colors range from the more classical browns, tortoises and blacks, to the more dynamic crystal pink, lavender and satin aqua.

The men's styles include both semi-rim classic and full-rim square retro frames as in models 1093, 1100, 1101 and 1102. The color focus in the acetate frame is matte black, tort and olive, while the metal frames features masculine colors such as matte black, matte navy, matte brown and matte gun.

All styles reflect the many features of Eco. The collection carries an UL Environment Validation certifying that the products are made from a minimum of 95% recycled stainless steel and plastic. Thanks to the One Frame One Tree initiative, for each pair of Eco frames purchased, Eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989.

The frame packaging is made of recycled paper and includes a pouch made of organic cotton. Eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world. The box also includes an easy to use mail-in recycling kit.


Please visit www.eco-optics.com for more information.

http://www.facebook.com/ecooptics
http://twitter.com/eco_optics

For further information please contact:

Elli Hodjatzadeh
MODO Eyewear
594 Broadway, Suite 801
New York, NY 10012
T: 212.965.4947
F: 212.941.6957
elli@modo.com

WWW.MODO.COM

ECO Reducing Carbon Footprint by Planting Trees in Cameroon

New York, June 13, 2011

ECO (Earth Conscious Optics) gives tangible support to Trees For the Future, a leading nonprofit organization, which integrates tree-planting into agriculture and land restoration projects providing countless, sustainable benefits to our Earth and to the life upon it. ECO established the one frame one tree program and plants a tree for every frame sold. Not only do trees bring life back to degraded lands, but they also create better conditions to grow food, provide people with a means to generate income, and mitigate climate change through sequestering carbon dioxide. Trees for the Future currently works on eight country programs including Cameroon which is where the donations for ECO sales are dedicated.

"The one frame one tree project was created out of our desire to find a tangible way of being environmentally responsible", said Alessandro Lanaro, CEO of Modo, "I believe that this initiative will make a positive difference in addition to creating awareness amongst consumers. It is about taking action. We are giving our customers the chance of contributing by planting a tree with their purchase. I sincerely hope that we will inspire other companies to do the same", he added.

The Trees For the Future Cameroon program focuses on the Western Highlands of Cameroon (in the Southwest, Western and Northwest regions). Trees For the Future is working with rural farmers develop sustainable land-use practices which are beneficial to the environment and improve the lives of the people involved. Farmers are planting trees to improve the soil and their crop yields, and protect the land against further erosions. As well, with trees, many farmers are developing income generating activities such as livestock raising, honey production, and fruit production.

ECO's contribution is invaluable. Cameroon, like many other communities around the world is suffering from ongoing deforestation and poor land-use practices. More than 50 percent of Cameroon's 18 million people reside in rural areas and nearly 50 percent of the rural population is living in poverty. The majority of the people live in or around the country's 22 million hectares of forest and are dependent on the forest's resources for their livelihoods and to meet local energy needs. Deforestation is a critical problem in Cameroon due to agricultural expansion and the ever-growing need for construction material and fuel wood.


Trees for the Future collaborates with 171 farming associations and planted over 2 million trees in 2010 with numbers rising in 2011. ECO has planted over half a million trees to date.


For Press inquiries, please contact:

Elli Hodjatzadeh
MODO Eyewear
p. 212.965.4947
elli@modo.com

Eco Proudly Becomes Founding Sponsor of EcoBonus®

New York, May 5, 2011

Eco (Earth Conscious Optics) by Modo, the first and only certified eyewear brand entirely made of recycled materials, is pleased to announce a partnership with EcoBonus™, a division of BI™, The Business Improvement Company. In this new business development, the EcoBonus Collect & Earn® program offers Eco-conscious rewards to customers that choose to buy environmentally-friendly and socially responsible products.

As a decision engine for eco-conscious purchases, EcoBonus recommends products based on the eco-attributes that matter most based on a consumer's individual preferences and awards points when shoppers purchase qualifying products. The points can be redeemed for coupons, gifts, and eco-tour holidays or can be donated to charities.

"Eco is living proof that any product category can become socially responsible. Not only are their frames made from recycled materials, but they also provide a return envelope with each new pair making it easy for you to donate your old frames to people in need" said Tiger Beaudoin, Founder of EcoBonus. "We're honored to be partnering with the company that's making the most socially responsible eyeglasses on the planet."

We are thrilled to be part of the EcoBonus Collect & Earn® program, said Alessandro Lanaro, Founder & CEO of Modo. "This unique loyalty platform is an excellent way to engage consumers into environmentally-friendly products, support them to create a sustainable buying behavior and reward them for their eco-conscious purchases."

EcoBonus' Collect & Earn rewards program will also allow Modo to award consumer's points for activities beyond purchasing products, such as participating in contests and promotions.

EcoBonus: Penny wise. Planet brilliant.™

EcoBonus is the first industry-wide initiative to reward mainstream consumers for choosing natural, organic, fair-trade and sustainable products. It provides a searchable database of 75,000 qualifying products, offers coupons and samples tailored to individual preferences, and rewards sustainable purchases with points. Participation is open to individuals, businesses and groups - and pooling of points by schools and faith-based organizations toward bigger rewards such as organic vending machines or solar panels is encouraged.

Interested manufacturers can learn more at www.ecobonus.info or can contact EcoBonus on 612-276-2725.

About Eco: Eco is the first and only eyewear collection entirely made of recycled materials without sacrificing quality, price and style. Eco received an Environmental Claims Validation® from UL Environment), a world leader in product evaluation that the eyewear is made of at least 95 percent recycled stainless steel and plastic. Eco plants a tree for each frame sold, together with Trees for the Future, in a program called One Frame, One Tree. This program is upheld with the standards of 1% of the Planet, a worldwide network of that give at least 1 % of their annual revenue to environmental causes. Each frame is contained in a pouch of organic cotton and packaged with 100 percent recycled paper. Inside the package is a return envelope for customers to donate their unwanted glasses to OneSight, the charity organization.


http://www.facebook.com/ecooptics
http://twitter.com/eco_optics

BI: The Business Improvement Company
EcoBonus is an innovative coalition loyalty program from BI, The Business Improvement Company, and reflects BI's commitment to building solutions that solve today's environmental challenges. BI produces measurable results for its customers by moving the people who drive the business: BI moves sales people to sell more, customers to buy more, and employees to create a competitive advantage.
BI, founded in 1950, is a privately held company with 900 associates located in 28 offices in the US, Canada, UK, Australia, and Asia Pacific. Learn more online at BI Worldwide.


For Press inquiries, please contact:
Elli Hodjatzadeh
MODO Eyewear
elli@modo.com

Tiger Beaudoin
EcoBonus
tiger@ecobonus.com
612-276-2725

Eco - The Greenest Glasses on the Planet

New York, February 14, 2011

MODO adopts sustainability with its Eco collection, named "the greenest glasses on the planet" by Fast Company, the world's leading progressive media brand. Eco, made of 95% recycled stainless steel and plastic without sacrificing quality, design or price, is launching 20 new optical and 2 new sun styles in its Spring/Summer 2011 collection.

The optical collection consists of 12 women's and 8 men's frames. The women's styles show individual expressiveness with unexpected details such as abstract metal cut outs on style 1087, remarkable flower-like embellishments on front and temple in style 1079 and beautifully shaped temples as seen on 1082 & 1090 - shapes that are unusual, yet easy to wear. Colors range from the more classical browns, tortoises and blacks, to the more lively burgundy and brushed rose gold.

The men's collection includes both semi-rim and full-rim frames from classic to square masculine shapes as in styles 1091 and 1092. More retro-like shapes are featured in styles 1074 and 1075. The color focus in the acetate frames is black, tort and green, while the metal frames feature colors such as matte black, matte brown and gun.

The sun collection features 2 unisex styles. The shapes are contemporary variations of aviators in metal and metal/plastic combination. Each style is available in four colors each and range from gold and silver to shades of black, green and tort.

All styles reflect the many features of Eco. The collection carries an UL Environment Validation certifying that the products are made from a minimum of 95% recycled stainless steel and plastic. Thanks to the One Frame One Tree initiative, for each pair of Eco frames purchased, Eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989.

The frame packaging is made of recycled paper and includes a pouch made of organic cotton. Eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world. The box also includes an easy to use mail-in recycling kit.

The Eco collection is a win-win-win for retailers, customers and fashionistas, supporting a product the best it can be for the planet.

Please visit www.eco-optics.com for more information.

http://www.facebook.com/ecooptics
http://twitter.com/eco_optics

About Eco: Eco is the first optical and sunglass collection entirely made of recycled materials. Eco received an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. The ULE validation substantiates Eco's assertion that the eyewear is made of at least 95 percent recycled stainless steel and plastic. Eco plants a tree for each frame sold together with Trees for the Future in a program called One Frame, One Tree. This program is upheld with the standards of 1% of the Planet, a worldwide network of businesses in 38 countries that give at least 1 % of their annual revenue to environmental causes. In addition Eco has special packaging. The frames are shipped in a pouch of organic cotton and packaged with 100 percent recycled paper. Inside the package is a return envelope for customers to donate their unwanted glasses to OneSight.


For further information please contact:

Elli Hodjatzadeh,
MODO Eyewear
T: 212.965.4947
elli@modo.com

Eco Presents its New Campaign Featuring Summer Rayne Oakes

New York, January 21, 2011

Eco is excited to release its new 2011 Ad Campaign with model and environmentalist Summer Rayne Oakes. The focus of the campaign is connected to Eco's philosophy "Earth Conscious Optics".

The campaign features a beautiful setting in a park, where Summer Rayne enjoys a gorgeous day in nature. The setting is also linked to Eco's reforestation efforts on the importance of trees in providing essential benefits to the Earth.

"I am excited to be working with Summer Rayne on our campaign," says Alessandro Lanaro, CEO of MODO Eyewear. "I could not think of a better spokesperson for our Eco collection. She brings an amazing level of enthusiasm and optimism. We are looking forward to continuing the great success of Eco together."

Summer Rayne Oakes is considered "The World's First Eco-Model" for seamlessly combining her environmental expertise and vision with her modeling career. Named one of the "Top 10 Green Entrepreneurs of 2010" by CNBC, Oakes recently cofounded Source4Style.com, the premier online destination for designers and retailers that allows them to search for and source the world's leading sustainable materials and services. As brand ambassador and sustainability strategist for Eco, she is advising and consulting on various aspects of design, production and practice.

"This has been one of my most exciting collaborations yet," says Oakes. "The collection ties together high-quality, responsible design, philanthropic giving and reforestation. These are all things I stand for."

Eco is a radically new approach to eyewear using recycled metal and plastic without sacrificing quality, design or price. Eco's various partnerships and collaborations not only make a difference in the eyewear industry but also in the well-being of others and the environment.

A video campaign is available to give a feel of the Eco experience and welcome consumers in selected stores. The media from the campaign is present on Eco's new trade and consumer websites www.modobiz.com and www.eco-optics.com, online and retail store, as well as in an array of media and POP materials like counter cards, teasers and posters.



About Eco: Eco is the first optical and sunglass collection entirely made of recycled materials. Eco received an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. The ULE validation substantiates Eco's assertion that the eyewear is made of at least 95 percent recycled stainless steel and plastic. Eco plants a tree for each frame sold, together with Trees for the Future, in a program called One Frame, One Tree. This program is upheld with the standards of 1% of the Planet, a worldwide network of businesses in 38 countries that give at least 1 % of their annual revenue to environmental causes. Eco packaging is also in-line with its philosophy. The frames are contained in a pouch of organic cotton and packaged with 100 percent recycled paper. Inside the package is a return envelope for customers to donate their unwanted glasses to OneSight, the charity organization.



For Press inquiries, please contact:
Elli Hodjatzadeh
MODO Eyewear
elli@modo.com

Eco: The Greenest Glasses on the Planet

New York, December 13, 2010

Eco proudly presents an article published by Fast Company naming the Eco collection as "the greenest glasses on the planet". Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design.

The article describes in detail the foundation of the eco concept and the development of this product based on sustainability. The release also focuses on Eco's various partnerships and collaborations that not only make a difference in the eyewear industry but also in the well-being of others and the environment.

Eco is a radically new approach to eyewear using recycled metal and plastic without sacrificing quality, design and price. Eco plants a tree for each frame sold and makes it easy to donate your used eyewear to people in need around the world.

To read the full article, please visit the link:

http://www.fastcompany.com/1708522/eco-specs-the-greenest-glasses-on-the-planet


About Eco: Eco is the first optical and sunglass collection entirely made of recycled materials. Eco received an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. The ULE validation substantiates Eco's assertion that the eyewear is made of at least 95 percent recycled stainless steel and plastic. Eco plants a tree for each frame sold together with Trees for the Future in a program called One Frame, One Tree. This program is upheld with the standards of 1% of the Planet, a worldwide network of businesses in 38 countries that give at least 1 % of their annual revenue to environmental causes. In addition Eco has special packaging. The frames are shipped in a pouch of organic cotton and packaged with 100 percent recycled paper. Inside the package is a return envelope for customers to donate their unwanted glasses to OneSight.





For Press inquiries, please contact:

Elli Hodjatzadeh
MODO Eyewear
p. 212.965.4947
elli@modo.com

Change Your Glasses and Help Change the World

New York, October 15, 2010 - What if you could help change the world by changing your eyeglasses?

Well over 100 million Americans wear prescription glasses, and even more wear sunglasses. Some of us have several pairs. But very few of us have stopped to think about how those millions of glasses add up to a big impact on the environment through the metal, plastic, glass and packaging needed to make and sell a pair of specs.

Alessandro Lanaro, CEO of MODO Eyewear, thought about it and set a goal of making a line of glasses that caused as little harm to the planet as possible. The result is eco (Earth Conscious Optics), the first collection of eyewear that fuses fashion and sustainability for everyone who wants to give back to the environment.

Today, eco has just taken another step on the road to sustainability by joining 1% for the Planet, a global network of companies who pledge 1% of sales - not profits - to environmental causes.

eco's journey touched all aspects of the business.

"There's no such thing as a 100 percent sustainable company," says Lanaro. "We decided that we would not only reduce the footprint of making the product, but look for ways to offset the remaining footprint by giving something back."

First, eco developed a manufacturing process using recycled steel and repurposed plastic to produce frames with a minimum 95 percent recycled content. They went through a rigorous process of having the manufacturing certified by UL Environment, a new program of Underwriters Laboratories, the world leader in product evaluation. eco is the first consumer brand to receive ULE's approval, which certifies that the product's green claims have been validated by an independent third party - "extremely important," says Lanaro, "in a world where lots of products make sustainability claims they can't verify."

Next eco formed a partnership with Trees for the Future, a 1% for the Planet recipient non-profit, that helps communities around the world plant trees, to fight global warming and protects wildlife habitat. For every pair of frames sold, eco donates one tree to the Cameroon Reforestation Project, and expects to plant half a million trees in the West African nation this year.

Then eco looked at the packaging. The frames are shipped in packages made with 100 percent recycled paper, in a pouch of organic cotton. Inside the package is a return envelope for customers to donate their unwanted glasses, via eco, to One Sight, a nonprofit that matches the prescriptions to people in Africa and Southeast Asia who would otherwise not be able to afford corrected vision.

Still not satisfied, in July 2010 eco applied another high third party standard, this time to its giving, by becoming a member of 1% for the Planet, a worldwide network of businesses in 38 countries that give at least 1 % of their annual revenue environmental causes. 1% acts as a third party seal of approval, certifying member company donations each year and approving non-profits for funding.

"Giving a percentage of profits is one thing; a percentage of sales is another," says Terry Kellogg, CEO of 1% for the Planet. "One is charity, the other is evidence that sustainability is at the center of your business philosophy. Alessandro and eco have gone to extraordinary lengths to demonstrate their environmental commitment, and we are proud to welcome them to the 1% family." But what about the glasses?

eco frames reflect the latest trends and styles in eyewear, with no compromise in quality , and at a surprisingly affordable price. By taking a lower profit margin on each pair, eco is able to offer its frames at just $129 to $149 - a price point that means they're offered at both mass market retailers, at boutiques and department stores, making it possible for everyone to help change the world, just by changing your glasses.

For further information about Modo, please contact:
Elli Hodjatzadeh
MODO Eyewear
T: 212.965.4947
elli@modo.com

For further information about 1% for the Planet, please contact:
Melody Grote
1% for the Planet
T: 802.496.5408
melody@onepercentfortheplanet.org

eco and OneSight® Give Gift of Sight

New York, September 19th, 2010

eco proudly announces a partnership with OneSight for its eco donation program.

According to the World Health Organization, 314 million adults and children worldwide suffer from poor vision because they don't have access to eye exams and eyeglasses. That's why eco is so proud to partner with OneSight in helping the world see.

Founded in 1988, OneSight, Luxottica's 501(c)(3) non-profit charity, is a family of programs dedicated to improving vision for those in need through outreach, research and education. Trained OneSight volunteers (along with doctors of optometry) hand-deliver free primary vision care, eye wear and optical sun protection worldwide through Global Eye Care Clinics and across North America through Regional Eye Care and Vision Van Clinics and in-store programs.

During OneSight's Global Clinics, volunteers distribute recycled eyewear, collected through the eco donation program and other leading retail and independent optometrist's offices around the world. Trained volunteers then clean and prepare the eyewear for Clinics at one of 12 Global Eyewear Recycle Centers in Australia, Italy and the United States. OneSight recycles gently-used men's, women's and children's prescription glasses and non-prescription sunglasses.

"We are thrilled to partner with Modo to help us collect glasses for re-use on our Clinics," said Greg Hare, Executive Director, OneSight. "In many countries we visit, a pair of glasses can cost more than a month's wages. The eco donation program in partnership with OneSight provides a simple way for people to help make a visible difference in the lives of others."

Modo's eco brand reinterprets the whole product lifecycle in an environmentally sustainable way, starting with its recycled content, certified by UL Environment. eco plants a tree for each frame sold together with Trees for The Future in a program called One Frame, One Tree. This program is upheld with the standards of 1% of the Planet, a worldwide network of businesses in 38 countries that give at least 1 % of their annual revenue to environmental causes. In addition eco has special packaging. The frames are shipped in a pouch of organic cotton and packaged with 100 percent recycled paper. Inside the package is a return envelope for customers to donate their unwanted glasses to OneSight. "The last step in the lifecycle of glasses is to re-use them - either their raw materials, or in their entirety," said Alessandro Lanaro, CEO of Modo. "That's why we're so proud to partner with OneSight. Because they are the charity of a global leader in eyewear manufacturing, we know the glasses donated to OneSight are carefully recycled to provide the highest quality product to all those in need."

eco will also provide eco eyewear donation boxes for retailers and doctors offices carrying the eco collection. These boxes will also be available for special events so people have the opportunity to contribute to the program.

For further information about Modo, please contact:
Elli Hodjatzadeh
MODO Eyewear
T: 212.965.4947
elli@modo.com

Modo's Eco Collection to be shown at Sustainable Brands '10

Varese, June 8, 2010

MODO is taking its direction to Sustainability and introduces eco (Earth Conscious Optics), the first optical and sunglass collection entirely made of recycled materials at the Sustainable Brands Conference 2010 in Monterey, Ca. June 7th-10th.

The Sustainable Brands Conference is where the Sustainability & Brand & Design Communities Come Together to Build Brand Leadership - 700+ sustainability executives, business and brand strategists, designers, and communications experts building brand value through sustainability. Modo's eco brand will be among market-making companies such as HP, Johnson & Johnson, Nokia, Coca-Cola, IBM and many others at SB '10. Modo's CEO and Founder, Alessandro Lanaro will also be part of the panel "Underwear, Eyeglasses and Chocolate" on Wednesday June 9th. eco reinterprets the whole product lifecycle in an environmentally sustainable way, starting with its recycled content, certified by UL Environment. Eco plants a tree for each frame sold together with "Trees for The Future" and it makes it easy to donate unused frames to people in need in developing countries.

"With eco we created a new approach to eyewear. Consumers are paying more attention to what companies stand for because they know they can make a significant difference by purchasing products made of recycled materials. I am very optimistic businesses will find ways to make earth-conscious products and I am proud we are at the forefront of this process," says Alessandro Lanaro, Modo CEO

www.eco-optics.com
twitter@eco_optics

For further information, please contact:

Giuliana Grosso
Modo Eyewear Srl
T: +39 02 4399 8986
giuliana@modo.com

Eco - Earth Conscious Optics Focuses its Communication on Web and Social Networks

Varese, February 5th, 2010

Launched just a few months ago, eco has been promoting the eco-friendly concept throughout the world with a strong focus on online and non-traditional channels.

www.eco-optics.com, eco promotes its website with engaging graphics and content, offering easy surfing. Eleven theme areas can be accessed from the Home Page, but top of the list is "About", which summarizes the 360° sustainability approach of the brand. Followed by "Collections", this page gives a close-up view of the creations that characterize the eco brand.
The next pages are committed to eco's various donation programs such as "one frame, one tree" as well as the Modo donation center that allows customers to send back their unwanted eyewear which will be donated to charities in need.
Of the various sections in the menu bar, one is specifically dedicated to the UL Validation, which certifies that eco frames are made of at least 95% of recycled metal and plastic.
The website also features press coverage, videos as well as a blog to create direct communication between the brand and its customers.

eco has also made social nets part of its marketing strategy and takes it's "socializing" to a new level by participating in Twitter and Facebook.

On Twitter, eco reaches out to Hundreds of Followers - growing fast every day eco gets closer to their users and customers. eco recommends interesting links, provides customer service, takes part at threaded discussions, posts exciting contests and invites people to upcoming events through its Twitter account. It's an easy way for customers to be part of the eco movement and connect with fashion-forward individuals.

Facebook completes eco's internet presence. The fan base is growing as the page is updating on latest product arrivals, fashion news, celebrity sightings and promotions. Eco's Facebook page offers photo albums from viewing the whole collection to screening through the latest party pictures.

ECO on Twitter
http://twitter.com/eco_optics

ECO on Facebook
http://www.facebook.com/pages/eco-earth-conscious-optics/132814335928?ref=ts

For further information, please contact:

Giuliana Grosso
Modo Eyewear Srl
T: +39 02 4399 8986
giuliana@modo.com

MODO's ECO COLLECTION - AS GREEN AS IT GETS

Varese, January 20, 2010

MODO is taking a "green" direction and introduces eco (Earth Conscious Optics), the first optical and sunglass collection entirely made of recycled materials.

With eco, MODO has reinvented the whole product lifecycle from an environmental perspective.

The collection has become the first-ever consumer brand and eyewear collection to receive an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. The ULE validation substantiates eco's assertion that the eyewear is made of at least 95 percent recycled stainless steel and plastic. ULE applies a rigorous, independent process to validate environmental claims such as recycled content. An Environmental Claims Validation from ULE indicates that eco's green claims have been validated as accurate by the independent, third-party organization

"With so many products in the marketplace making green claims, we felt it was absolutely necessary to give our customers a higher-level of reassurance that we are truly committed to sustainability," said Alessandro Lanaro, CEO of Modo. "We are very proud to receive an official validation from UL Environment, an organization that consumers truly trust."

In addition to using recycled and repurposed materials to create the frames, the collection is packaged in recycled materials and each new pair is accompanied by an easy to use mail-in recycling kit. eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world.

Lastly, for each pair of eco frames purchased, MODO donates one new tree to Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989. eco plans to plant over a half a million trees in 2010.
Please visit www.eco-optics.com for more information.


For further information please contact:

Giuliana Grosso
Modo Eyewear Srl
T: +39 02 4399 8986
giuliana@modo.com

MODO LAUNCHES SUNGLASS COLLECTION OF EARTH-CONSCIOUS OPTICS

Varese, January 19, 2010

MODO is going fashionably green with its 2010 eco Sunglass collection. Modo pushes innovation and promotes sustainability with 10 sun styles made of recycled stainless steel and plastic which bring a radically new perspective into eyewear without sacrificing quality, design or price.

The women's, men's and unisex styles reflect the many features of eco. The collection carries an UL Environment Validation certifying that the products are made from a minimum of 95% recycled stainless steel and plastic. Thanks to the One Frame One Tree initiative, for each pair of eco frames purchased, eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989. eco plans to plant over a half a million trees in 2010.

Included are shapes in contemporary variations on aviators, rectangles and retro. Each style is available in three colors each and range from gold and silver to shades of black, tort, green, purple and red.

All of the sunglasses capture attention by featuring the iconic eco logo, a circle on the temple, which connects directly with the 360°-approach to sustainability throughout the entire product life cycle.

The packaging is made of recycled paper and includes a pouch made of organic cotton. The box also includes an easy to use mail-in recycling kit. eco created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world.

The eco collection is a win-win-win for retailers, customers and fashionistas, supporting a product the best it can be for the planet.

Please visit www.eco-optics.com for more information.

eco is also on Facebook and Twitter!


For further information please contact:

Giuliana Grosso
Modo Eyewear Srl
T: +39 02 4399 8986
giuliana@modo.com

NEW LUXURY EYEWEAR COLLECTION eco APPROVED FOR
UL ENVIRONMENT'S "ENVIRONMENTAL CLAIMS VALIDATION" LABEL

Varese, September 5, 2009

eco, the first line of affordable luxury eyewear to bring environmental responsibility to the forefront, announces today that the collection has become the first-ever consumer brand and eyewear collection to receive an Environmental Claims Validation™ (ECV) from UL Environment (ULE), a wholly-owned subsidiary of Underwriters Laboratories (UL), a world leader in product evaluation. The ULE validation substantiates eco's assertion that the eyewear is made of at least 95 percent recycled stainless steel.

ULE applies a rigorous, independent process to validate environmental claims such as recycled content. An Environmental Claims Validation from ULE indicates that eco's green claims have been validated as accurate by the independent, third-party organization. The new eyewear collection, which stands for Earth-Conscious Optics and includes both optical and sunglasses frames, uses recycled stainless steel in their stainless collection, making an impact on conserving raw resources.

"With so many products in the marketplace making green claims, we felt it was absolutely necessary to give our customers a higher-level of reassurance that we are truly committed to sustainability," said Alessandro Lanaro, CEO of eco. "We are very proud to receive an official validation from UL Environment, an organization that consumers truly trust."

As a UL subsidiary, UL Environment brings 115-years of experience in testing, certification and standards development to the environmental products industry. Once a product has been validated through the ECV program, the manufacturer is allowed to use the ECV logo on its packaging. Consumers who see the ULE ECV logo can be confident that the product has met specific and measureable guidelines to support environmental claims.

"The Environmental Claims Validation program is part of UL's century-long effort to inform consumers about their products" said Steve Wenc, president of UL Environment, Inc. "We are thrilled to validate eco, a highly-visible brand that offers consumers a product proven to be made with recycled content, which is environmentally-preferable."

Both businesses and consumers are expected to benefit from eco's Environmental Claims Validation. As demand for eco-friendlier consumer products increases, programs applying third-party testing expertise to sustainable product design ensure that consumers are protected from exaggerated environmental claims and companies maximize the market potential of their sustainably-driven innovations.


For further information please contact:
Giuliana Grosso
Modo Eyewear Srl
T: +39 02 4399 8986
giuliana@modo.com

BOUTIQUE LUXURY EYEWEAR MAKER MODO LAUNCHES GROUND-BREAKING NEW LINE
OF EARTH-CONSCIOUS OPTICS

Varese, August 26, 2009

eco, the first line of affordable luxury eyewear to bring environmental responsibility to the forefront, is a new collection of Earth-Conscious Optics for men and women created by renowned luxury eyewear designer MODO. The line uses recycled stainless steel and repurposed plastic to create the first collection of eyewear that fuses fashion and sustainability for the stylish and earth conscious consumer.

"Hundreds of million of people use corrective eyewear. This is a huge opportunity to make a difference," said Alessandro Lanaro, CEO of MODO, eco's parent company. "The power lies with the retailers to make sustainability attainable for all and that means offering a desirable, quality collection at a fair price."

The collection offers a diverse range of classically inspired shapes, styles and colors in both optical and sunglasses. From elegant to edgy, flat to curved, and round to square -- the variety of looks is well suited to complement an array of personalities. In addition to a variety of styles, the eco sunglass collection will be offered with polarized lenses to improve comfort and visibility with each pair. eco frames will be distinguishable by a carefully placed signature circle on the outer temple of each pair, subtly marking its authenticity as eco's sustainable frames.

eco works to repurpose, recycle or reuse materials throughout every step of the product lifecycle boasting a 360°-approach to sustainability without sacrificing quality, design or price. In addition to using recycled and repurposed materials to create the frames, the collection is packaged in recycled materials and each new pair is accompanied by an easy to use mail-in recycling kit for old, unwanted frames. For each pair of eco frames purchased, MODO donates one new tree to Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989.

For further information please contact:

Giuliana Grosso
Modo Eyewear Srl
T: +39 02 4399 8986
giuliana@modo.com